Best Website Design in Raleigh

Find the Right Partners

How do you determine which is the best website design agency for your business? You may visit some of the agency's websites by searching Google and try to create an opinion on each of their brands. But we all know how ineffective that can prove to be. After all, almost every single one of the websites say the same thing. They all talk about how great they are. Collectively they try to sell you a completely old-fashion idea: "we are the best".

If you were able to ask them through their website the simple question of "Why do you think you are the best?" You would be bombarded by all this prepackaged answers that would leave you uninspired at best.

In my opinion the reason is that most of them don't even know the answer. They truly don't know why they are the best. In fact, maybe they even think that they are not even among the best. Most web agencies are not thinking for themselves. They just copy each other's ideas thinking that the little sound bites are what make the difference.

Here is why Merkados™ is the best website design studio in Raleigh:

Let me start by telling you a story - in fact you may watch the video and then continue reading:

 

In Africa, the Baboons always have a secret reservoir of water. The nomads, don't know about the water but they do know how to use the Baboons to find it. The process basically involves capturing the Baboon, making it really thirsty and then releasing it so that they can follow it to the reservoir.

So you may be wondering what does this have to do with websites?

Your business,just like this nomad, is in need of a lot of things that a crafty baboon knows how to get. We know how to get water for your business. We know what not to do. We know the common pitfalls. We know how to do great work. We are experts at delivering high quality, perfectly crafted solutions that arrive at the intersection between design, development and marketing. We are the best website design studio because we are Baboons.

 

Quick Small Online Business Tip #1: Am I ready for a Redesign?

Ready for Web Redesign?

If you are a small business owner with an online presence, one day you will wake up and your website will be outdated. Web design technique is changing at a very fast pace and it is very easy for small businesses to not have the ability to keep up with this pace. It is also easy to feel that it is impossible to keep up with everything that needs constant updating.

You get a phone call from a company that wants to give you a better offer in your credit card processing, then you get another phone call from somebody that promises the number one spot in Google for all your favorite keyword phrases and so on.

So what is a good updating pace for your small business website? It has to be measured by its current ROI first. In other words, determine how much did you pay for your website when you designed it and built it. Then come up with an estimate of the money and business that the website has generated for you since then.

Several things can happen with this quick analysis. For example, it may be that the amount that you paid never got recovered and it never will. Another possibility is that the money that you paid hasn't been recovered, but it is going to be recovered eventually. In other words, your site will produce a positive ROI some day. The best possibility of all is when the amount you paid has been recovered and surpassed many times.

Let's talk for a second about website design longevity. Professional small business websites most of the time can last about two to three years without modification. Please note the "professional" word at the beginning of that phrase. If you have a marketing-driven website, it is likely that you have search engine visibility, ranking and conversion. Therefore at some point your ROI would be positive. NOTE: Unless you are paying outrageous maintenance fees.

Based on that information how can you determine the appropriate moment for a redesign? Simply answer the following questions and if you encounter a definite yes in any of them, you may be ready for it.

  1. Am I sure that no matter how much I wait, my website will never provide more value for my business than it has already?
  2. Is my website's design five years or older?
  3. Do I think that my website is failing to represent my brand and business appropriately?
  4. Is the cost of maintenance of my website higher than the revenue that it generates for my business?
  5. Are my competitor's websites distinctively superior than mine in design and functionality?
  6. Was my website designed by anybody other than a professional web designer?
  7. Am I committed and have a real and effective plan to investing a higher dollar amount in my online strategies so I can receive higher returns?
  8. Do I feel embarrassed or unhappy about sharing my website with potential clients and/or colleagues?

In the event that you realize that you may need a website redesign contact Merkados™ today. We will propose ways in which we can help you accomplish your business goals with a positive ROI in mind.

Halloween Costumes for your Website in 2010

Web Design Halloween

Halloween (2010) season is upon us one more time. All people of all ages put on costumes for a couple of hours and walk door to door expecting happy parents to share a good portion of nice chocolates and candy.

In our case, as a website design agency, we are more in the business of costumes for websites. We design new clothing for old websites, for this season and for many to come.

Pricing Web 2.0 Services - Part Two

Pricing Strategy Part Two

I am sure that you have heard that some grocery stores “force” producers to package some of their products under the grocery store brand and then they sell it at a lower cost. Now, you may think that would mean that nobody would ever buy the original brand anymore. But that is far from the case.

Pricing Web 2.0 Services - Part One

Pricing Strategy Part One

How to correctly price your services or products online.

A frequent question that I receive from clients as an internet marketing strategist and consultant is: “How do I price my services.” More specifically, what are the steps to correctly price a web 2.0 strategy or any other service that I am going to start offering through the internet?

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919.975.5217

Merkados™ Interactive Partners
1135 Kildaire Farm Rd
Suite 200
Cary, NC 27511
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