Internet Marketing Glossary

Interactive Marketing Terms

Click-through Rate (CTR)

Click-through Rate (CTR)The average number of click-throughs per hundred ad impressions, expressed as a percentage.

Cost-per-Click (CPC)

The cost or cost-equivalent paid per click-through.

Pay per Click (PPC)

Online advertising payment model in which payment is based solely on qualifying click-throughs.

Web Site Traffic

The amount of visitors a Web site receives measured in number of visits, pageviews or hits.

Web Site Ranking

The average position in a given Search Engine result query for a specific keyword.
Web site conversion A visitor that performed a previously defined goal in the web site. i.e. click in a link, visit a page, download a file, etc.

Internet Marketing

The combination of science and art that allows to fulfill the specific desires, needs and preferences of a pre-defined audience with the highest intensity, using the world wide web as the channel to interact, inform and transact.