SkyRocket Interactive Marketing Strategy

When creating @Growth - SkyRocket, Merkados™ interactive marketing specialists didn’t start with a clean slate. They started with more than eight years of SEO experience and continuously painful trial and error experimentation. @Growth - SkyRocket is the fruition of everything they’ve tested so far. And it’s all included in an incredibly affordable strategic program, making @Growth - SkyRocket the best interactive marketing strategy for small-medium businesses available in the Triangle.

Server / Host - Examination and Implementation:
1. 301 Canonical Redirect in .htaccess file.
2. Robots.txt file.
3. Sitemap.xml listing in robots.txt.
4. Google Webmaster Central Registration.
5. Google Analytics Verification and/or installation(maximum of 20 pages).
6. Full Crawl of site as GoogleBot (Up to 1000 URLs).
7. Broken Links Verification and Repair(up to 50 broken links).
8. 404 Server Response.
9. Setup of six relevant goals in a Google Analytics Profile.
10. Content Duplication Check
11. Images versus Text - Check and Conversion (Up to 20 images).
12. Image optimization - Alt, File Naming, Size and Compression (Up to 60 images).
13. External Javascript and CSS Check.
14. Search for opportunities to gain site speed. (2 hours).

On Site:
1. Keyword Research for 20 pages.
2. Keyword Selection and Insertion for 20 pages of site.
3. Keyword-rich Meta Tag Creation (Title, Description and Keyword) for 20 pages.
3.1. Meta Tag Upload for 20 pages.
4. Contextual Cross linking between on-site pages. (Up to 20 cross links).
5. Alt tag optimization for images in those 20 pages.

External:
Link Building. Finding appropriate prospects. Link Building Implementation. 40 hours.
Press Release Writing and Distribution. 4 Press Releases.
Creation of 20 social network profiles such as Facebook and Twitter.
Relevant 2 posts per account to the 10 social network profiles created.

Intelligence:
Check of Baseline Link Popularity
Usability Analysis
Competitive Intelligence Analysis
Content Structure Optimization - code in general - Markup, Styles and Content

Control:
• Analytics Analysis and Consulting (8 hours).