Hotel Punta Leona approached Merkados™ because they needed a completely new vision for their new website.
Our creative process included a strategic approach that analyzed the Costa Rican tourism industry and its forecast for the near future.
We made sure to analyze the hotel's target audience and their online business goals both nationally and internationally.
Merkados™ delivered a bilingual, mobile-friendly website that its providing amazing results in both branding and immediate results.
So far the new website has provided measurable improvements across the board that include:
- Their primary audience has increased pages per visit in 8.62% and their most desired market has seen an improvement in the same metric of 18.12%
- Their most desired market has increased their average visit duration in 29%
- In every market the new website has seen a reduction of bounce rate of 5.35%
In terms of marketing intelligence:
- The hotel is now tracking every single conversion in the site so they can measure how effectively their online marketing efforts affect their key performance indicators (KPI).
- The website has the capacity to track Real-Time analytics. This allows them to really measure the impact of social media posting.
- The website is now measuring the true value of social initiatives. The can identify which channels deliver the highest bottom-line impact. Most importantly by assigning conversion value to their KPIs, they also can implement a true cost-benefit analysis for social media campaigns.
Are you ready to start your own path to strategic website design? Contact Merkados™ today.