Website Development

Are you in need of implementing a connection between your hotel's reservation system and your website's form in Ajax? Are you interested in creating a Wordpress Plugin or a Drupal module that helps your organization gain more information about your users online? How about implementing a custom javascript implementation of Google Analytics to modify it to your company's needs? That's custom web development.

At Merkados™ we provide SEO friendly web development services. Since we have extensive search engine optimization training, we have incorporated all of our SEO expertise into our development process and apply all SEO best practices to our digital media design. This effectively makes our development search engine friendly from the ground up.

Website Development Services

Search engines account for more than 85% of the total traffic to web properties. If your website is built without an understanding of SEO it is very probable that it will be ineffective in capturing qualified traffic.

Our Raleigh web development team will take into consideration the crawling process of the major search engines: Google, Yahoo, Bing, and others, to your content's full visibility to search engine crawlers. Generally, our websites receive Google's search engine full visibility in less than 2 weeks from going live.

Search engines account for more than 85% of the total traffic to web properties.

It may sound irrelevant at first but having a site that is accessible to search engine crawlers is a big first step into accomplishing your successful internet presence.

Developing a search engine friendly website involves a wide variety of elements including: clean xhtml and css construction, proper meta information, keyword-rich content, revised robots.txt and sitemap.xml files, proper configuration of your hosting environment and much more. 

Merkados™ Website Interaction Levels

At Merkados™ we develop web solutions according to our own categorization of the interactive level. A highly interactive website, that has a high level of control of animation, User Experience, and programming, can bring great benefits to your online presence.

  1. Informational -> Your Business to Target Market
  2. Interactional -> Your Business to Target Market and Viceversa
  3. Transactional -> Your Business to Target Market engaging in an online transaction.

Informational Websites

Informational websites are by far the most common web development projects for starting professionals and small businesses on a budget. Most of our clients want to provide information to their clients about their products and services. If you are in a strict budget and want all the benefits of custom branding and meticulous web communication, this kind of website is a great choice.

Interactional Projects

Interactional web properties provide information but also build full communication channels with their audience. They give and receive information using their online presence. The interaction can happen in two ways: 1. Between the website and the user -through animation or 2. Between the user and your company -through web forms, web cookies or sessions and/or analytics tracking. Web advertising differs from offline advertising in that it can create an interaction. Your target market can engage in a conversation with your business without you even knowing it. That conversation takes place 24/7 making it the ideal way to build the initial phases of customer relations. Radio, TV, Magazine Ads or any other channels only engage your audience with a framed static message; an interactional website can adjust the message according to the needs and preferences of a particular client. This is especially powerful when used to tweak your marketing promotion over time based on actionable analytics.

Transactional Properties

Finally, transactional web solutions are those that provide e-commerce capabilities. You can effectively sell your products or services online using your site. You can charge in exchange for products or services without the intervention of a representative. It can be as simple as selling a couple of digital goods on a sidebar of your site or as complex as a full cart implementation.

Content Management Systems (CMS)

Most of the best world-class content management systems are built using PHP. Our PHP experience allows us the flexibility to work with a variety of fantastic CMS, however we focus on Wordpress and Drupal.

CMS Development is extensible, flexibie and cost-effective. We prefer to develop CMS websites because of the flexibility the infrastructure provides to administrators and users.  By keeping a vast repertoire of plugins the extensibility of your site becomes faster and more cost effective.

Most importantly by developing a site with a CMS, our clients update their content at their own pace and convenience. You don't need to rely on the pace of your webmaster for the changes to your site; which in today's competitive environment may lead to missed business opportunities.

Probably the most undervalued benefit of a website built with a CMS is the separation of Markup, Design and Content. By separating these three components, a Merkados™ website can be updated in sections. You may update any or all of them at the appropriate times making the process of renovating your site a lot quicker and more cost-effective.

Contact Merkados Today!

Contact us today or schedule a one-on-one session here at our RDU (Raleigh - Durham - Cary), North Carolina's office and improve your web presence today.

Website Development by Merkados™ available worldwide.